They tell a story an immigrant to the USA from Europe that opened up a little store in his new town’s center. After a week or two with very few customers he decided to look around and learn the tricks of how other businesses attract large crowds. As he strolled the city, he noticed one store with a long line of people waiting outside. On top of the store’s entrance there was a sign reading "Grand Opening." A few blocks later he again noticed a very busy store, but this time the sign read "Going out of Business." The following day our friend hung a large sign outside his store proclaiming "Grand Opening Going out of Business."
As good as it is to attract large crowds to a grand opening, every business owner knows he needs daily or weekly committed customers to keep his business thriving and profitable.
Judaism is no different. It is heartwarming to see the crowds at the "Grand Opening;" a new life at a Bris; a new proud member of the community at a Bar or Bat Mitzvah or a couple starting their new family together. While Jews never go out of business, it is equally heartwarming, albeit less joyous, to see so many turn out at a funeral or even at a Yohrtzeit. For Judaism to be "owned" and profitable, for it to be with us constantly or for us to guarantee that our children and grandchildren will cherish it as much as we do; it is imperative for us to be regular customers.
When we bring in Judaism into our lives on a daily basis, when we live it 24/7, we are guaranteed to reap a huge profit.